Our Purity Commitment
Our guidelines on what ingredients our chocolate, but also our delicatessen products are made with, and what quality standards the ingredients have to meet are referred to as our purity law. Reference is made to various rules and regulations, some of which are centuries old. To this day, this is perceived as our cultural asset and marketed accordingly. The best product is not where you can't add any more ingredients, but where you can't take anything away. Quality and purity are our passion.
We pay the so-called Living Income Reference Price (LIRP) for our cocoa, which is intended to ensure a reasonable livelihood. We remunerate the necessary additional payments through our partners, who also make the corresponding payments
Even if the price falls sharply, as in Côte d'Ivoire (Ivory Coast) in 2021, we pay the Farmgate price reference price, at which the cocoa farmers receive a premium to be better protected. Our beans come from Ecuador and Ivory Coast. The beans can be traced back to the cocoa farm.
Our promise: We are working on further increasing the traceability of cash flows and would like to be able to allocate our beans down to the tree in the future. We also monitor international raw material prices and maintain internal resources to analyze the precise cash flows of all ingredients.
environment & climate protection
Sustainable management has been an important part of our culture from the very beginning. As a family company in the second generation, we have already implemented numerous internal measures to avoid climate-damaging emissions. These include our internal travel guidelines, our purchasing strategy and our partnership with sustainability experts. Furthermore, MADAME CHÉRI has switched completely to 100% renewable electricity since 2010. Our Scope 2 and Scope 3 emissions are currently being analyzed on the basis of numerous databases and possible compensations are being worked out to compensate our CO2 footprints as soon and as completely as possible.
Our philosophy regarding Packaging is: as little as possible, as much as necessary. Chocolate is a natural product that needs to be packaged well for quality reasons. To compensate for the environmental impact, we take on PreZero program.
We analyze compliance with animal rights in the supply chain. Since we only use milk as an animal product in our chocolates, the complexity is relatively low, but due to the market organization and regulation for dairy products, it is often not possible to access the producers directly. We are currently working on certification from the Animal Welfare Initiative.
We update this scale regularly and thus ensure that our target achievement rate remains transparent. Since our demands grow with us, we try to increase the number of certifications in our company, but this is often very complex, time-consuming and sometimes non-transparent. The FAQs on the homepage are based on inquiries that focus on ethical issues from our supply chain. As the topic is gaining in importance, we would like to be able to respond even faster to inquiries about sustainability at MADAME CHÉRI in the future.
Value-oriented corporate management is becoming increasingly important. We at MADAME CHÉRI are convinced of that. We regularly exchange ideas with external sustainability consultants. For example, we use them to analyze human rights and environmental risks in the supply chains of ingredients for new products and our existing varieties. Our sustainability scale is a key control tool for us to assess where we currently stand and where there is potential for improvement.
With the Governance Code for Family Businesses, a commission of well-known entrepreneurs and scientists has developed guidelines for the responsible management of family businesses. At the heart of the code is the clear commitment to responsibility as a company owner. Our corporate governance code serves as an individual quality touchstone for entrepreneurial activity in order to ensure the long-term survival of the family business and to operate sustainably.